Increase the results of your end-of-year/start-of-year appeal letter by up to 30% with a short 120-word e-mail reminder. What to say?

After studying missionary income reports from many countries over many years, I notice that missionary support is highest in December and January.

Many mission-workers wait until December 15 to send a hurried appeal letter that is more need-driven than vision-driven. Take time now to draft your letter.

The 8 weeks between November 15 and January 15 (No-Cem-Uary!) offer a wonderful opportunity to increase your support. 

We all feel it. Prices are up. Why mail a paper newsletter (i.e. $$$) when email is free?

Last week a giving-partner, “Gary,” wrote to say he “reads our newsletters all the way through.” I was glad to hear this. And a bit surprised!

I recently received some perceptive comments about my newsletter from a reader who receives many missionary newsletters. She is smart, kind and has world vision. She and her husband support many Gospel-workers.

So I asked her six questions about missionary newsletters. In her own words… 

“It feels pushy to send a giving reminder to my people. Why bother them on New Year’s Eve Day?”

It’s not too late to send your end-of-year or start-of-year letter appeal. But start today!