What a Giving Partner Said About My Letters! Uh-oh!
- FOUR PRACTICAL REMINDERS -
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Last week a giving-partner, “Gary,” wrote to say he “reads our newsletters all the way through.” I was glad to hear this. And a bit surprised! 🙂
Realizing that I rarely read ministry newsletters “all the way through,” I was curious. So, I phoned Gary to ask why he takes valuable time to read our newsletters.
At the risk of tooting my own horn, here is what he said—Gary’s words in quotes:
1. “A picture is worth 1000 words.” I insert of photo of me in action in every letter.
“Your photo renews our relationship just by seeing your face. It brings back memories” [of our friendship].
“Newsy captions under the photos explain what's going on.”
A photo of yourself in every letter. Really? Yes! If photos show you in ministry action.
Many missionaries are reluctant to “advertise themselves”—it feels arrogant. But Gary said, "It brings back memories!” Photos of you in action create an emotional bond across the miles—readers like seeing your face. It is not about you.
2. “Your letters are short, readable and to the point.” I cut words to retain white space, and I limit myself to one topic and one page.
3. Vison-Passion. "Our world needs God's passion,” said Gary. “Your heart and enthusiasm show through what you do.”
How to communicate passion? I tell stories of what I actually do in ministry—Bible-study with a non-believer or a Zoom to mentor a missionary defeated in funding. Tell about your ministry lunch with “Joe.” Include details—what did he order, what was his mood, what Scripture did you share?
4. Authentic-Transparent. "You're honest in sharing your uncertainties.” For example, I might say, “I came to the lunch with ‘Bob’ worried he would tune me out if I brought up the topic of Jesus.” (Ministry stories should be anonymous or disguised.)
Thank you, Gary. Can you put Gary’s four tips into your next letter? Try it.
“Now I want you to know, brethren, that my circumstances have turned out for the greater progress of the gospel.”
