Send a Reminder?
“It feels pushy to send a giving reminder to my people. Why bother them on New Year’s Eve Day?” ☹️
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A few readers might feel you are pushy—like your Mom and Aunt Phyllis. But most will be grateful for the reminder. People on your mailing list rarely think about you! Sorry, but it’s true.
According to US studies, 31% of all US gifts are given in December. And 10-12% of all giving happens the last three days of the year.
Those statistics maybe aren’t the same in your country, but people around the world have powerful inclinations to improve their lives as the calendar turns.
What do I say in an email?
Here is an outline—use your own words, keep it short.
Email Heading (compelling): “There’s Still Time!”
First sentence: Explain why you are writing. For example: “I am writing today with hope that you will send a year-end gift before midnight next [Tuesday].”
Express appreciation. Thank them for their encouragement in the past. Non donors too.
Include a photograph.
Why give now? To start the new year strong to do the ministry God has called us to.
Thank your reader for caring about the gospel. For example: “I know you care about advancing the gospel….”
Explain how to give. For example: “If you already sent a gift, thank you. If not, there is still time. Please send a gift of the Lord’s leading by December 31, midnight. Use this link [_________]. Or explain how to send a gift.
Your signature and title.
P.S. Thank you in advance for however the Lord leads you.
If you think someone will be offended, simply do not send it to that person.
Before you hit “send” re-read and edit several times. Picture one reader as you write—not the group. Before you hit “send,” pray again!
“The worker is worthy of support.”
