Last week a giving-partner, “Gary,” wrote to say he “reads our newsletters all the way through.” I was glad to hear this. And a bit surprised!

What seven words will bring you new ministry partners?

In the midst of bailouts, layoffs, credit squeezes, and slowdowns what is your fundraising strategy?

Do you personally try to fix a stubborn printer? Do you personally stamp every newsletter envelope? Are you the only one capable of securing a meeting room or recording expenses?

Words make a difference! Your potential donors cannot read your mind. Think through ahead of time what you will say. Here are five phrases to avoid…

After being named National Director, Alphonse quickly realized that he needed unrestricted cash to help his staff with emergencies and to seize ministry opportunities. The General Fund was crucial for ministry health.

So, we reviewed the list of general fund donors name by name for the past five years. Didn’t take long!

Having survived the Christmas holidays many mission-workers are overwhelmed as they face a new year with still more funding to raise and newsletters to write. But let’s simplify your next 12 months.

“It feels pushy to send a giving reminder to my people. Why bother them on New Year’s Eve Day?”

Your country might not have an official day of thanks, but as 2022 ends what better time to appreciate your giving partners?