Articles and Devotionals

to help you in your fundraising journey

Scott Morton 8/19/11 Scott Morton 8/19/11

Three Toxic Phrases Good Fundraisers Never Use

Last week, I accompanied a missionary friend I am coaching on a fundraising appointment. As I listened to him present his dazzling vision, it occured to me that I did not hear the three toxic phrases. It was refreshing.

How about you? Do these toxic words come out of your mouth or your computer?

Scott Morton 4/27/11 Scott Morton 4/27/11

Things Your Donors Won't Tell You 10/10

10. You are #13 on my giving list.

Scott Morton 2/10/11 Scott Morton 2/10/11

Things Your Donors Won't Tell You 5/10

5. I delete your emails if they are longer than one screen.

Scott Morton 1/6/11 Scott Morton 1/6/11

Things Your Donors Won't Tell You 4/10

4. I can't find my turnaround slip to give my next gift

Scott Morton 12/16/10 Scott Morton 12/16/10

Things Your Donors Won't Tell You 3/10

3. I don't care about what you did on your family vacation or Jiggles the cat.

Scott Morton 10/21/10 Scott Morton 10/21/10

Things Your Donors Won't Tell You 2/10

2. I Rarely Hear From You Unless You Need Money

Scott Morton 4/27/10 Scott Morton 4/27/10

Five Words or Phrases Good Fundraisers Don't Say

The word "need". Use opportunity or "our financial goal". "Need" connotes desperate circumstances.