Things Your Donors Won't Tell You 5/10
5. I delete your emails if they are longer than one screen.
No explenation needed. Don't you do the same?
But you've got so much to say! Say it shorter in more frequent emails.
BTW, email is nt a sub 4 snail mail--evn w/ yng gen. It is easier to hit "delete" than to toss a personal newsletter compellingly written with photos of you in action.