How Would Your Staff Answer? 

I use to say intellectual, but I changed my mind after writing national direct mail appeals. I quickly learned that intellect and logic alone do not inspire givers nearly as much as logic plus emotion. People make giving decisions with their hearts.

Even Moses' tabernacle givers were those with "stirred hearts."

And everyone whose heart stirred him and everyone whose spirit moved him came and brought the Lord's contribution (Exodus 35:21-22)